Snapple MOTION DESIGN SYSTEM

 Lead Motion Design

Brand Personality in Motion

The motion design translates Snapple’s energetic, playful, and irreverent identity into high-energy and visual punch. The snappy pacing mirrors the tactile "pop" of opening a bottle cap.

Kinetic Typography & Graphic Systems

Angled typography and displacement loops animate Snapple's colorful style guide. 

Mixed-Media & Stop-Motion Logic

Combines smooth 24 fps animation with posturized stop motion fruit. Hybrid 2D/3D assets also bring an artisanal, hand-crafted aesthetic rooted in Snapple's brand history.

Modular Layout Architecture

Built on flexible grid systems (2x2, 2x3, and mosaic walls) to ensure brand elements transition smoothly across various aspect ratios and DOOH.